{"product_id":"wella-color-charm-liquid-permanent-hair-color-14-oz-pack-of-36","title":"Wella Color Charm Liquid Permanent Hair Color 1.4 Oz (Pack of 36)","description":"\u003cdiv style=\"font-family:inherit;color:inherit;line-height:1.7;max-width:860px;\"\u003e\n\n\u003ch2 style=\"font-family:inherit;font-size:16px;font-weight:700;border-bottom:2px solid #E14A5C;padding-bottom:5px;margin:0 0 10px;\"\u003eDescription\u003c\/h2\u003e\n\u003cp style=\"font-family:inherit;font-size:13px;margin:0 0 20px;\"\u003eWella Color Charm Liquid Permanent Hair Color delivers professional-quality color results in a 1.4 oz format trusted by salons and consumers alike. This wholesale case pack contains 36 units, offering distributors and resellers significant per-unit savings for bulk inventory. Master Value Wholesale provides competitive pricing on this bestselling Wella product, enabling beauty supply stores, pharmacies, and online retailers to stock fast-moving hair color with strong consumer demand. Reorder in full cases to maximize margin and maintain consistent shelf availability.\u003c\/p\u003e\n\n\u003ch2 style=\"font-family:inherit;font-size:16px;font-weight:700;border-bottom:2px solid #E14A5C;padding-bottom:5px;margin:0 0 10px;\"\u003eWhy Buy Wella Color Charm Liquid Permanent Hair Color Wholesale?\u003c\/h2\u003e\n\u003cul style=\"font-family:inherit;font-size:13px;margin:0 0 20px;padding-left:20px;line-height:1.9;\"\u003e\n\u003cli\u003eCase of 36 units reduces per-unit cost, improving profit margins for beauty supply distributors, salon retailers, and online resellers\u003c\/li\u003e\n\u003cli\u003eWella brand recognition drives consumer traffic and repeat purchases in the competitive permanent hair color category\u003c\/li\u003e\n\u003cli\u003eIdeal for beauty supply chains, drugstore beauty sections, cosmetics e-commerce platforms, and professional salon product lines\u003c\/li\u003e\n\u003cli\u003eFull-case ordering simplifies inventory management, reduces reorder frequency, and optimizes warehouse space for high-volume retailers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2 style=\"font-family:inherit;font-size:16px;font-weight:700;border-bottom:2px solid #E14A5C;padding-bottom:5px;margin:0 0 10px;\"\u003eSuggested Use\u003c\/h2\u003e\n\u003cp style=\"font-family:inherit;font-size:13px;margin:0 0 20px;\"\u003eApply to clean, dry hair according to package directions for permanent color coverage. Process for the recommended time, rinse thoroughly, and condition for best results.\u003c\/p\u003e\n\n\u003ch2 style=\"font-family:inherit;font-size:16px;font-weight:700;border-bottom:2px solid #E14A5C;padding-bottom:5px;margin:0 0 10px;\"\u003eKey Ingredients\u003c\/h2\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;font-size:13px;font-family:inherit;margin:0 0 20px;\"\u003e\n\u003cthead\u003e\u003ctr style=\"background:#E14A5C;color:#fff;\"\u003e\n\u003cth style=\"padding:9px 13px;text-align:left;font-weight:600;\"\u003eIngredient\u003c\/th\u003e\n\u003cth style=\"padding:9px 13px;text-align:left;font-weight:600;\"\u003eBenefit\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border-bottom:1px solid #eee;\"\u003e\n\u003ctd style=\"padding:8px 13px;font-family:inherit;\"\u003eHydrogen Peroxide\u003c\/td\u003e\n\u003ctd style=\"padding:8px 13px;color:#555;font-family:inherit;\"\u003eActivation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border-bottom:1px solid #eee;background:#fafafa;\"\u003e\n\u003ctd style=\"padding:8px 13px;font-family:inherit;\"\u003ePara-Phenylenediamine\u003c\/td\u003e\n\u003ctd style=\"padding:8px 13px;color:#555;font-family:inherit;\"\u003eColoration\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border-bottom:1px solid #eee;\"\u003e\n\u003ctd style=\"padding:8px 13px;font-family:inherit;\"\u003eConditioning Agents\u003c\/td\u003e\n\u003ctd style=\"padding:8px 13px;color:#555;font-family:inherit;\"\u003eNourishment\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch2 style=\"font-family:inherit;font-size:16px;font-weight:700;border-bottom:2px solid #E14A5C;padding-bottom:5px;margin:0 0 10px;\"\u003eWarnings\u003c\/h2\u003e\n\u003cdiv style=\"background:#fffbe6;border:1px solid #f0c040;border-radius:6px;padding:12px 16px;margin:0 0 20px;\"\u003e\n\u003cul style=\"font-family:inherit;font-size:12px;margin:0;padding-left:16px;line-height:1.9;color:#5a4a00;\"\u003e\n\u003cli\u003ePerform patch test 48 hours before use to check for allergic reactions\u003c\/li\u003e\n\u003cli\u003eDo not use on damaged, broken, or irritated scalp; discontinue use if irritation occurs\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children; contains chemicals that may cause serious allergic reaction\u003c\/li\u003e\n\u003cli\u003eWear gloves during application; avoid contact with eyes and skin; rinse immediately if contact occurs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003ch2 style=\"font-family:inherit;font-size:16px;font-weight:700;border-bottom:2px solid #E14A5C;padding-bottom:5px;margin:0 0 8px;\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp style=\"font-family:inherit;font-size:11px;color:#888;margin:0;\"\u003eWe work hard to keep product details accurate. Manufacturers may update packaging or formulations without notice. Always refer to the physical product label for the most current information. This listing is intended for wholesale buyers and resellers.\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":45036559302863,"sku":"V109626","price":147.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/7878\/8303\/files\/wella-color-charm-liquid-permanent-hair-color-14-oz-pack-of-36_pack_composite.jpg?v=1778296202","url":"https:\/\/mastervaluewholesale.com\/products\/wella-color-charm-liquid-permanent-hair-color-14-oz-pack-of-36","provider":"Mastervalue Wholesale","version":"1.0","type":"link"}