Wella Color Charm Liquid Haircolor 1290 Ultra Light Blonde 1.4 Oz (Pack of 36)
Wella Color Charm Liquid Haircolor 1290 Ultra Light Blonde 1.4 Oz (Pack of 36) is backordered and will ship as soon as it is back in stock.
Case price
$169.46
$147.36
Unit price
$4.09
SKU
V109601
UPC
070018105806
Weight
3.31 lb
Case size
36 units
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Review the key product details above to make an informed buying decision.
Description
Wella Color Charm Liquid Haircolor in shade 1290 Ultra Light Blonde delivers professional-quality color results in a convenient 1.4 oz format trusted by salons and consumers nationwide. This wholesale case pack includes 36 units, making it an ideal bulk offering for beauty supply distributors, resellers, and salon owners seeking to stock high-demand color products. Wella's established brand reputation ensures strong consumer loyalty and repeat purchases across beauty retail channels. Purchasing by the case provides significant per-unit savings compared to single-unit retail pricing.
Why Buy Wella Color Charm Liquid Haircolor 1290 Ultra Light Blonde Wholesale?
- Case of 36 units (1.4 oz each) offers substantial wholesale pricing advantage and maximizes profit margins for beauty distributors and resale partners
- Wella is a globally recognized professional haircolor brand with proven consumer demand across beauty supply stores, salons, and online beauty retailers
- Ideal for beauty supply chains, pharmacy beauty counters, salon retail shelves, and e-commerce resellers targeting DIY and professional colorists
- Compact unit size and full-case packaging streamline warehouse inventory management, reduce reorder frequency, and optimize shelf space allocation in retail environments
Suggested Use
End consumers apply Wella Color Charm Liquid Haircolor according to package directions to achieve the Ultra Light Blonde shade on natural or previously colored hair. The formula is designed for at-home and professional salon application, offering consistent, long-lasting color results with proper mixing and processing time.
Key Ingredients
| Ingredient | Benefit |
|---|---|
| Ammonia | Lift |
| Hydrogen Peroxide | Development |
| Conditioning Agents | Softness |
Warnings
- Perform a patch test 48 hours before use to check for allergic reaction; discontinue use if irritation occurs
- Avoid contact with eyes; rinse thoroughly with water if contact occurs
- Do not use on damaged, broken, or irritated scalp; wait until scalp is healthy before application
- Keep out of reach of children; store in a cool, dry place away from direct heat and sunlight
Disclaimer
We work hard to keep product details accurate. Manufacturers may update packaging or formulations without notice. Always refer to the physical product label for the most current information. This listing is intended for wholesale buyers and resellers.
Wella Color Charm Liquid Haircolor 1290 Ultra Light Blonde 1.4 Oz (Pack of 36) is backordered and will ship as soon as it is back in stock.

