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SKU: V109605  |  Barcode: 070018105585

Wella Color Charm Permanent Liquid Haircolor 246 Light Ash Brown 1.4 Oz (Pack of 36)

$14736 $16946
Taxes and shipping calculated at checkout.

Case price

$169.46

$147.36

Unit price

$4.09

SKU

V109605

UPC

070018105585

Weight

3.31 lb

Case size

36 units

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Description

Wella Color Charm Permanent Liquid Haircolor in Light Ash Brown 246 delivers professional-grade color results in a convenient 1.4 oz format trusted by salons and consumers alike. This wholesale case pack contains 36 units, making it an ideal inventory solution for beauty supply distributors, resellers, and salon professionals seeking bulk pricing advantages. The permanent formula provides rich, long-lasting color coverage with consistent performance across multiple applications, supporting steady retail demand in the professional hair care category.

Why Buy Wella Color Charm Permanent Liquid Haircolor 246 Light Ash Brown Wholesale?

  • Case of 36 units (1.4 oz each) offers per-unit cost savings for beauty supply retailers, salons, and online resellers looking to maximize margins on high-turnover products
  • Wella brand recognition drives consumer loyalty and repeat purchases, making this a reliable SKU for sustained wholesale orders and customer retention
  • Fits multiple retail channels including beauty supply stores, professional salons, pharmacy chains, and e-commerce platforms serving DIY and professional colorists
  • Efficient case packaging reduces reorder frequency and storage overhead while maintaining optimal shelf rotation for fast-moving inventory

Suggested Use

End consumers apply Wella Color Charm Permanent Liquid Haircolor to clean, dry hair using the included mixing bottle and applicator for full coverage from root to tip. After processing for the recommended time, rinse thoroughly and style as desired for vibrant, lasting color results.

Key Ingredients

Ingredient Benefit
Ammonia Developer
PPD (p-Phenylenediamine) Colorant
Cetyl Alcohol Conditioning

Warnings

  • Perform a patch test 24–48 hours before use to check for allergic reaction or sensitivity
  • Do not use on damaged, broken, or irritated scalp; wait until scalp is healthy before coloring
  • Avoid contact with eyes; rinse immediately with water if contact occurs
  • Keep out of reach of children; contains chemicals that may be harmful if ingested or applied to sensitive areas

Disclaimer

We work hard to keep product details accurate. Manufacturers may update packaging or formulations without notice. Always refer to the physical product label for the most current information. This listing is intended for wholesale buyers and resellers.