Wella Color Charm Permanent Haircolor BP Blonding Plus 1.4 Oz (Pack of 36)

Wella Color Charm Permanent Liquid Haircolor delivers professional-quality blonding results with advanced Liquifuse Technology. This lightweight liquid formula is designed to achieve vibrant, long-lasting blonde tones that resist fading and maintain brilliance through multiple shampoos.

The Liquifuse Technology works by saturating and fusing color pigments deeply into the hair shaft, ensuring even coverage and exceptional color hold. A gentle floral fragrance enhances the coloring experience, making the application process more pleasant. The permanent formula provides complete gray coverage and dimension for all hair types.

Ideal for professional stylists and at-home users seeking reliable lightening and toning solutions. Each 1.4 oz bottle is formulated to work with standard developer ratios for consistent, predictable results. Perfect for maintaining blonde shades or creating custom color blends.

This 36-unit case pack offers exceptional value for salons, beauty supply retailers, and professional colorists. Stock this bestselling Wella formula to meet steady demand from customers seeking trusted, professional-grade hair color products.